Friday, August 24, 2007

FiLife Begins at Conception?

Contrary to popular belief, I haven't joined a cult. Rather, I've been working with an awesome squad at Dow Jones and IAC to create a new site,, that will cater to the finance needs of twenty- and thirtysomethings. As much as people love to dive into the wallets of Gen Y and Gen Xers, not enough people are out there giving objective, clear advice on how to navigate through the gobbilty gook. As far as I know, this is the first site of its kind out there.

Our site is pretty bare bones right now, but here's the URL: My first post can be seen here and click here to get on the e-mailing list. The blog component will stay, but the real madness launches in the fall. Bookmark and obsessively check accordingly. And if you're feeling really bold, leave a comment!

FiLife is short for "Financial Life," as in we're going to rock yours. If you have better idears for site or the url, please let me know! Honesty hurts sometimes, but sucking at helping people with their financial foibles is even worse.